Team
1-6 designers, 1-6 engineers, 1-3 product managers
Responsibilities
team management, design strategy, discovery, ideation, implementation support
Summary
As a Senior Product Designer at Whova, I am tasked with designing solutions that solve critical business and customer problems across the entire Whova product. I work collaboratively with my design team, product managers, researchers, data analysts, marketing, engineers, and the CEO to pinpoint problems, ideate solutions, and iterate.
The process
Processes are constantly changing and improving at Whova. We don’t have a perfect process down yet, but we have one that works. Our overall process incorporates 3 main phases; research, ideation, and iteration. The time and effort spent in each phase will vary from project-to-project, depending on a multitude of factors such as; potential impact, complexity, and confidence.
Key contributions
At Whova, I’ve had the privilege of being a part of many key features and projects. Among my most impactful are:
- Working collaboratively with designers and engineers to build our first ever design system.
- Building an attendee facing registration portal; Whova's highest revenue generating add-on feature being used by 40% of our customers.
- Formalizing a process for design documentation and handoff, greatly decreasing disparity between design and engineering implementation.
- Building a team of high performing designers that support all areas of the product.
My current and future goals
There is so much to do at Whova. My list of to-dos grows every week! Some of the things I’m excited about are:
- Implement a refresh/re-design of the Whova marketing website. Design is ready! Just figuring out how to get the resources to get it done.
- Gain a deeper understanding of our sales process and funnel.
- Deepen my knowledge of users (organizers, attendees, exhibitors, sponsors).
- Level up the design craft of the team
- Have the design team regularly push new projects and initiatives onto the product roadmap
- Fine tune project estimation and planning
- Modernize and beautify the mobile app
- And much more...