San Diego Zoo & Safari Park

  • POI & Park Navigation
Role

UX Designer/Support

Responsibility

App Visuals & Email Design

Spanning a total of almost 2,000 acres, navigating the sprawling SD Zoo and Safari parks is no easy task. The existing physical maps handed out to visitors at the parks provided some guidance but the inconsistent scaling and updating exhibits caused frequent confusion for visitors.

Our goal was to create a simple and easy-to-read app that guided park visitors to all of the exhibits and other points of interest. My main task was assisting in the creation of the digital park map. A lot of focus was put into making it easy to understand and navigate.